Tracking and analytics case studies

Selected implementation projects in agency and specialist roles, with transparent challenges, technical decisions, validation and limits.

Jemac.dk

A fragmented WordPress tracking setup was rebuilt around clear primary and secondary conversions, a single production GTM container, and Iubenda Consent Mode v2.

Build-A-Bear Denmark

A structured dual-path measurement design for GA4, Google Ads, Meta CAPI, TikTok Events API and Klaviyo through a Stape-managed first-party server endpoint.

ISO Team Nordic

An investigation of Shopify Customer Privacy API, GTM in the theme and custom pixel, and missing consent synchronization. The internal team subsequently implemented and verified the fix.

Payfriend.io

Implementation work across marketing and app subdomains with GTM, GA4, Google Ads, Consent Mode v2, Stape server GTM and Meta Pixel + CAPI.

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